Hola, I’m Erika Dox-Martinez

founder of Blissful Vida, financial wellness educator, speaker, & Money coach.

I help high-achieving Latinas build a healthier relationship with money.

Financial wellness isn’t just about budgeting spreadsheets or earning more money.
It’s about feeling grounded, intentional, and confident in the life you’re building.

I know what it feels like to look successful on paper and still feel stressed about money.

For decades, I did everything I was supposed to do.. I built the career. Earned the income. Handled the responsibilities. Made sure the bills were paid.

But behind the scenes, I felt disconnected from my finances. I was earning well, yet constantly wondering where my money was going and whether I was actually building long-term security.

Like many first-generation professionals, I carried emotional money stories I didn’t fully understand at the time.. pressure, scarcity, guilt, avoidance, and the belief that financial stress was simply normal.

My own journey through debt, financial overwhelm, and rebuilding my relationship with money completely changed the way I viewed financial wellness.

That journey became the foundation for Blissful Vida.

Because financial wellness is about more than numbers. It’s about learning how to feel safe, intentional, and empowered with money while creating systems that actually support the life you want to build.

Credentials & Experience

I help ambitious professionals navigate the emotional and practical sides of money so they can stop avoiding their finances, build healthier habits, and create long-term financial clarity without shame, fear, or hustle culture.

  • Founder of Blissful Vida

  • Financial wellness workshop facilitator & speaker

  • Facilitator for organizations, professionals, and high-achieving women navigating financial stress and financial growth

  • Trauma of Money Certified Financial Wellness Coach

  • Community-centered financial educator

  • 20+ years of experience in the financial industry

TRUSTED BY

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Financial wellness

should feel human.

Most financial education focuses only on tactics:
budgeting, saving, debt payoff, investing.

And while those tools matter, practical strategy alone often doesn’t create lasting change.

The truth is, our emotions, experiences, upbringing, and cultural context shape the way we interact with money every day.

That’s why my work blends:

  • emotional awareness

  • practical financial strategy

  • intentional spending habits

  • financial clarity systems

  • accountability and support

  • culturally-aware conversations around money

I believe financial wellness should feel approachable, supportive, and realistic, not judgmental, overwhelming, or rooted in hustle culture.

My goal is to help people build trust with themselves around money so they can make financial decisions from a place of clarity instead of fear.

Extraordinary Latinas Book Vol IV

Erika Martinez is a contributing author in United Latinas Volume 4, a collaborative collection of stories, insights, and experiences from Latina women creating impact in their communities and industries.

Through her chapter, Erika shares lessons from her own financial journey and the mindset shifts that helped her transform her relationship with money, pay off more than $100,000 in debt, and create a more intentional, abundant life.

Ready to build a more intentional relationship with money?

Whether you’re looking for community, financial wellness education, or support creating healthier money habits, Blissful Vida offers spaces designed to help you feel more confident and financially grounded.

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